The setting up of ONHC Group
ON Health Care, the renowned Genoa-based group and leader in supplemental healthcare services, has undergone a corporate identity restyling project. This has led to the setting up of ONHC Group. The aim was to achieve a fresh new identity after a wide-ranging rebranding process. Its distinctive hallmarks feature in a clear roadmap for the expansion of its objectives and the positioning of the group on the market.
After a difficult period due to the pandemic, ONHC has decided to restart with enthusiasm through targeted actions that will immediately enable the company to act more effectively and innovatively, while still retaining the values that have always distinguished the company.
A new logo, a new website
The company’s evolution started with some major innovations in terms of communication: a new logo, a pictogram that evokes the entire ecosystem of supplemental healthcare, with ONHC at the centre. A new website to ensure that the services offered are of high quality, and a new visual identity through the use of new colours: for instance, orange, synonymous with proactivity and strength, and petrol blue to indicate the seriousness and transparency of our team.
This refresh of the ONHC brand is intended to increase its identification, visibility and virtuous perception by all reference stakeholders.